Marketing Strategy : A Decision Focused Approach. This item is unavailable.
Walker, Orville C., Mullins, John W.
60 ratings by Goodreads
Language: English
Published by McGraw-Hill Higher Education, 2007
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Unavailable
Softcover
Condition: Used - Good
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Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 3991805-6
- Title
- Marketing Strategy : A Decision Focused Approach
- Author
- Walker, Orville C., Mullins, John W.
- Publisher
- McGraw-Hill Higher Education
- Publication year
- 2007
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073529893
- ISBN 13
- 9780073529899
- Edition
- 6th.
- Item weight
- 0.5 pounds
- Dimensions
- N/A
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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