Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telepathy the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services.

Table of Contents:
Introduction
Telecom Sector in India
BSNL-Organization System and Perspectives
The Product Mix of BSNL
Pricing Policy
Distribution system
Internal Marketing
External Marketing

About the Author

About the Author Dr K Rama Mohan Rao is professor in the Department of Commerce and Management Studies, Andhra University. He obtained Master of Commerce, Master of Business Administration and Doctorate from Andhra University. He has 27 years of teaching experience. He authored four books and 30 research papers. He specialized in marketing management and services marketing and guided many research works in these areas. He is the member of many professional bodies and consultant for many services organizations.

Dr D Srinivasa Prasad obtained Master of Business Administration from Acharya Nagarjuna University, and Doctorate from Andhra Univeristy. He has been in Business and Industry for the last 15 years. He is presently serving as Management Consultant.

"About this title" may belong to another edition of this title.

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