Marketing for the Voluntary Sector: A Guide to Measuring Marketing Performance

Keaveney, Paula (Editor)/ Kaufmann, Michael (Editor)

ISBN 10: 0749432500 / ISBN 13: 9780749432508

Published by Kogan Page Ltd, 2001

About this Item

192 pages. 9.00x6.00x0.50 inches. In Stock.

Seller Inventory # zk0749432500

Bibliographic Details

• Title: Marketing for the Voluntary Sector: A Guide to Measuring Marketing Performance
• Publisher: Kogan Page Ltd
• Publication Date: 2001
• Language: English
• ISBN 10: 0749432500
• ISBN 13: 9780749432508
• Binding: Paperback
• Condition: Brand New

About this title

Synopsis

The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organizations each month. As a result, the environment in which nonprofits operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing.

About the Author

Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.