Title: Markets in the Firm: A Market-Process Approach to Management (HOBART PAPERS)
Publisher: Coronet Books Inc
Publication Date: 1997
Language: English
ISBN 10: 0255364059
ISBN 13: 9780255364058
Binding: paperback
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
Book Type: book

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Synopsis

Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In this book, the authors consider some of the implications for management of different views of the firm. They point to the need, in these days of global markets and increased uncertainty, for firms to be flexible and responsive to market-place requirements.

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