Mass Customization: The New Frontier in Business Competition
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Language: English
Published by Harvard Business School Pr, 1999
- Softcover
- New
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Seller Inventory # 0875849466
- Title
- Mass Customization: The New Frontier in Business Competition
- Author
- Pine II, B. Joseph
- Publisher
- Harvard Business School Pr
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0875849466
- ISBN 13
- 9780875849461
A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.
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About the Author
B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
"About the title" may belong to another edition of this title.
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