Master Data Management Practic

Dalton Cervo

ISBN 10: 0470910550 / ISBN 13: 9780470910559

Published by Wiley Jul 2011, 2011

About this Item

Neuware - A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer Master Data Management (MDM) and an effective, profitable use of a company's data. Yet many organizations are still struggling to correct long-standing systemic business problems related to their data and its associated processes. Master Data Management in Practice shows you how to leverage the streamlining power of MDM to improve your organization's data, internal processes, productivity, and profits.

Seller Inventory # 9780470910559

Bibliographic Details

• Title: Master Data Management Practic
• Publisher: Wiley Jul 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 0470910550
• ISBN 13: 9780470910559
• Binding: Buch
• Condition: Neu
• Dimensions: 235W x 157H x 19D millimeters 235 millimeters width by 157 millimeters height by 19 millimeters depth
• Weight: 551 grams

About this title

Synopsis

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

About the Author

DALTON CERVO is Senior Solutions Consultant at DataFlux Corporation, assisting customers with master data management, data governance, and data quality implementations. Prior to joining DataFlux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley).

MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at WellPoint, Inc. Prior to joining WellPoint, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun's Customer Data Governance Board and has been a member of customer advisory boards for DataFlux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums.
Please visit their website at www.mdm-in-practice.com.