Masters of Advertising Copy
Language: English
Published by Taylor & Francis Ltd, 2014
Series: Book 13 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 348.50
Quantity: Over 20 available
Add to basketItem description from seller
Editor(s): Frederick, J. George. Series: Routledge Library Editions: Marketing. Num Pages: 400 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 612. . 2014. Hardback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9781138791145
- Title
- Masters of Advertising Copy
- Author
- . Ed(s): Frederick, J. George
- Publisher
- Taylor & Francis Ltd
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138791148
- ISBN 13
- 9781138791145
- Series
- Book 13 of 28: Routledge Library Editions: Marketing
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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