Mautic is an open source and powerful platform for marketing automation. This book aims to explain how to create a Marketing Automation (MA) strategy with Mautic. My clients are young entrepreneurs, startuppers, and freelancers. I wrote this book having them in mind. It is structured like a journey into a marketing strategy for small- and medium-sized businesses. Mautic is the vehicle on this special journey. This book simply outlines the path of the work that you should be doing in your own business starting today. It will help you understand what you need, how to organize your work, how to plan a strategy and carry it out, and how to analyze your outcomes in order to improve and reap the rewards. I chose Mautic as my work platform, and I decided to write an operating manual to unfold its potential. Open Source tools grant you freedom and ownership of data. When erected on a sound development basis, they can also reach excellent quality levels. In my opinion, Mautic represents all of these characteristics. It also offers several free options. With Mautic the freedom to choose is in your hands.

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