Maximizing Internal Communication

FINALLY: How to Get Through to Employees

Employees today are drowning in information but thirsting for clarity and purpose. With the right internal communications strategies and best practices, you can create a highly effective internal communications program and engage employees in your organization's success.

This books shows you how to:

• Create tools to stay on time, on budget and on brand.
• Choose the right communication channels to reach and engage employees.
• Craft strategic communication plans that produce results that matter.
• Find an authentic and credible organizational tone that inspires employees.
• Promote employee benefits so offerings are used appropriately and valued highly.
• Use effective crisis communications so your organization recovers quickly.
• Lead successful initiatives to ensure change is adopted quickly.
• Evaluate your communication efforts and measure employee engagement.

If you are an internal communications, human resources, public relations or business communication professional, let this book show you how to turn heads, win hearts, engage employees and get results.

Paul Barton, ABC, is an author, professional speaker, employee communication expert and entrepreneur. He has been passionate about internal communication for more than 20 years and has led highly successful internal communication teams at Hawaiian Airlines, PetSmart, America West Airlines (now American Airlines), Phelps Dodge Corp. (now Freeport-McMoRan), and Arizona Public Service. As a long-time member of the International Association of Business Communicators (IABC), Paul has won numerous IABC awards for his work, and he has earned the association's Accredited Business Communicator (ABC) designation. He has been a highly rated speaker by audiences at IABC, the Public Relations Society of America (PRSA), the Advanced Learning Institute (ALI), World at Work, and the Employee Benefit Research Institute (EBRI). Paul holds a Bachelor of Science degree in Journalism and Mass Communication from Iowa State University and a Master of Arts in Communication from Hawaii Pacific University in Honolulu.