Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)
Language: English
Published by Que Publishing, 2011
Series: Book 12 of 48 - Que Biz-Tech
- Softcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
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Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Seller Inventory # P06O-00784
- Title
- Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)
- Author
- Stevens, Ruth P.
- Publisher
- Que Publishing
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0789741148
- ISBN 13
- 9780789741141
- Series
- Book 12 of 48: Que Biz-Tech
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!
 
Lead generation is &;Job One&;: B2B marketers&; single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace&;from enterprise technology to industrial equipment to professional services.
 
World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You&;ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.
 
Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity&;and company profits.
 
You&;ll Learn How To:
&; Develop and refine rules that consistently lead to higher-quality leads
&; Gain deeper insights into your customers and their buying processes
&; Build sophisticated, accurate marketing databases
&; Identify the media most likely to work for you
&; Execute highly effective campaigns
&; Drive huge ROI improvements
&; Use BANT and other qualification criteria
&; Apply new &;nurturing&; techniques to convert &;duds&; into &;diamonds&;
&; Track results and quantify the business value of campaigns
&; Utilize best practices content marketing and marketing automation
&; Integrate continuous improvement into lead generation
&; Discover 10 trends that will transform the way you prospect
"Synopsis" may belong to another edition of this title.
About the Author
RUTH P. STEVENS  consults on customer acquisition and retention, and teaches marketing at Columbia Business School. She is past chair of the DMA BusinesstoBusiness Council, and past president of the Direct Marketing Club of New York. Crain&;s BtoB magazine named her one of the 100 Most Influential People in Business Marketing, and the Sales Lead Management Association listed her as one of 20 Women to Watch in lead management. She is the author of Trade Show and Event Marketing and has been a columnist and feature writer for DMNews, DIRECT, and EXPO magazines. Currently a director of Edmund Optics, Inc., she has held senior marketing positions at Time Warner, Ziff-Davis, and IBM. She holds an MBA from Columbia University.
"About the title" may belong to another edition of this title.
Wonder Book
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