McQuail's Mass communication theory. Ex-Library.

McQuail, Denis

ISBN 10: 0761965467 / ISBN 13: 9780761965466

Published by Sage, London, &c., 2000

About this Item

x, 542 p., 4th ed.

Seller Inventory # GU5631

Bibliographic Details

• Title: McQuail's Mass communication theory. Ex-Library.
• Publisher: Sage, London, &c.
• Publication Date: 2000
• Language: English
• ISBN 10: 0761965467
• ISBN 13: 9780761965466
• Binding: Hardcover
• Edition: 3rd ed.
• Condition: Good
• Dust Jacket Condition: No Jacket

About this title

Synopsis

Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

About the Author

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.