Media and Communication Research Methods
Language: English
Published by Bloomsbury Academic, 2018
- Softcover
- Used
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Title
- Media and Communication Research Methods
- Author
- Hansen, Anders; Machin, David
- Publisher
- Bloomsbury Academic
- Publication year
- 2018
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1137528249
- ISBN 13
- 9781137528247
- Edition
- 2nd Edition
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
"Synopsis" may belong to another edition of this title.
About the Author
David Machin is Professor of Media and Communication at Örebro University, Sweden.
"About the title" may belong to another edition of this title.
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