Media Convergence and Digital News Services | - Adding value for producers and consumers.

Ester Appelgren

ISBN 10: 363910532X / ISBN 13: 9783639105322

Published by VDM Verlag Dr. Müller, 2008

About this Item

Media Convergence and Digital News Services | - Adding value for producers and consumers. | Ester Appelgren | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639105322 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.

Seller Inventory # 101698458

Bibliographic Details

• Title: Media Convergence and Digital News Services | - Adding value for producers and consumers.
• Publisher: VDM Verlag Dr. Müller
• Publication Date: 2008
• Language: English
• ISBN 10: 363910532X
• ISBN 13: 9783639105322
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 150 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Media technology has over the past few decades increasingly found a central place in our every day life. People use media technology such as the TV set, the computer, the radio and the mobile phone to find information and to be entertained in all walks of life. Many of these media technology devices have developed to become more alike in the sense that they can handle the same kind of content using standardized formats. Such merging of technological capabilities in devices is one example of media convergence. This book is based on a doctoral thesis with the same name. The main aim of this book is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested. Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies¿ ventures into the use of moving images, and the newspaper companies¿ strategies for a future epaper edition.

About the Author

Ester Appelgren (1977) holds a Ph.D. degree in Media Technology and Graphic Arts from the department Media Technology and Graphic Arts, CSC, KTH The Royal Institute of Technology in Stockholm, Sweden. She also holds a Tech. Lic in Media Technology and a M.Sc. degree in Mechanical Engineering from KTH. She currently works as a market analyst.