Title: Media Entertainment: The Psychology of Its Appeal (Routledge Communication Series) [Hardcover] Zillmann, Dolf and Vorderer, Peter
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 0805833242
ISBN 13: 9780805833249
Binding: Hardcover
Condition: New
Weight: 18 ounces

About this title

Synopsis

This collection represents a systematic exploration of media entertainment from an academic perspective. Editors Zillmann and Vorderer have assembled scholars from psychology, sociology, and communication to provide a broad examination of the primary function of media entertainment--the attainment of gratification. Chapters included here address vital aspects of media entertainment and summarize pertinent findings, providing an overview of what is presently known about the appeal and function of the essential forms of media entertainment, and offering some degree of integration. Written in a clear, non-technical style, this volume provides a lively and entertaining study of media entertainment for academic study and coursework.

About the Author

Dolf Zillmann, Peter Vorderer

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