The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Language: English
Published by Routledge, 2014
- Softcover
- Used

Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
US$ 12.33
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 9884253
- Title
- The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Author
- Katz, Helen
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 041585671X
- ISBN 13
- 9780415856713
- Edition
- 5th or later Edition
- Item weight
- 400 grams
- Seller catalogs
- Journalism & Media
Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
"Synopsis" may belong to another edition of this title.
About the Author
Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
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Anybook Ltd.
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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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