The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Language: English
Published by Taylor & Francis Group, 2013
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 6.73
Quantity: 1 available
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Seller Inventory # 14555946-6
- Title
- The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Author
- Katz, Helen
- Publisher
- Taylor & Francis Group
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 041585671X
- ISBN 13
- 9780415856713
- Edition
- 5th Edition.
- Item weight
- 0.752 pounds
- Dimensions
- N/A
Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
"Synopsis" may belong to another edition of this title.
About the Author
Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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