The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Language: English
Published by Routledge, 2013
- Softcover
- Used
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- Title
- The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
- Author
- Katz, Helen
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 041585671X
- ISBN 13
- 9780415856713
- Edition
- 5th or later Edition
Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions.
With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
"Synopsis" may belong to another edition of this title.
About the Author
Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.
"About the title" may belong to another edition of this title.
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