Media Management: A Casebook Approach

Hollifield, Ann; Wicks, Jan LeBlanc; Sylvie, George; Lowrey, Wilson

ISBN 10: 1138901016 / ISBN 13: 9781138901018

Published by Taylor & Francis Group, 2015

About this Item

384.

Seller Inventory # 18372329010

Bibliographic Details

• Title: Media Management: A Casebook Approach
• Publisher: Taylor & Francis Group
• Publication Date: 2015
• Language: English
• ISBN 10: 1138901016
• ISBN 13: 9781138901018
• Binding: Hardcover
• Edition: 5th or later Edition
• Condition: New

About this title

Synopsis

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

About the Author

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.