The Medium is the Massage. An Inventory of Effects [English Edition]

McLuhan, Marshall and Quentin Fiore:

ISBN 10: 0143015818 / ISBN 13: 9780143015819

Published by Penguin Books, Canada, 2003

About this Item

18 cm ; Produced by Jerome Agel. Englischsprachige Paperbackausgabe, 159 Seiten mit zahlreichen Abbildungen. Gutes Exemplar (good Condition). hw1112 ISBN: 0143015818.

Seller Inventory # 102870

Bibliographic Details

• Title: The Medium is the Massage. An Inventory of Effects [English Edition]
• Publisher: Penguin Books, Canada
• Publication Date: 2003
• Language: English
• ISBN 10: 0143015818
• ISBN 13: 9780143015819
• Binding: kart.
• Condition: Gut
• Weight: 320 grams
• Seller catalogs:
  • Soziologie

About this title

Synopsis

Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Message (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.

Review

The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.