Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis
Language: English
Published by Grin Verlag, 2013
- Softcover
- New
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- Title
- Mercedes Benz Cars Germany - Market Analysis: Using the Approach of SWOT and PEST Analysis
- Author
- Ketschau, Thilo
- Publisher
- Grin Verlag
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3656391610
- ISBN 13
- 9783656391616
Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.
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