The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was … eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this pioneering work, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Consultant, author, and public speaker Mal Warwick has taught fundraising on six continents to nonprofit executives from more than 100 countries.

He is the founder and chairman of Mal Warwick & Associates, Inc. (Berkeley, Calif.), a fundraising and marketing agency that has served nonprofit organizations since 1979.

Among the hundreds of organizations Warwick and his colleagues have served over the years are many of the nation’s largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Warwick and his associates are responsible for raising at least half a billion dollars.

This is Warwick's 17th book. His previous works include the standard texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters, both of which are classics in the field.