The Message: The Reselling of President Obama
Language: English
Published by Twelve, 2013
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 38.62
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Add to basketItem description from seller
In English.
Seller Inventory # ria9781455581566_new
- Title
- The Message: The Reselling of President Obama
- Author
- Wolffe, Richard
- Publisher
- Twelve
- Publication year
- 2013
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1455581569
- ISBN 13
- 9781455581566
- Item weight
- 626 grams
At the start of an epic election, the team trying to reelect President Obama faced a mountain of challenges: a dismal economy, the faded hopes of the first campaign, and a struggle to raise enough cash to compete. No president had risen so fast, or fallen so far, in the modern era. And no president in living memory had earned a second term in such troubled times. To resell the president, they needed to redefine the world they were living in. They needed to retell their own story and rewrite the characters.
They needed to find The Message.
But first, they needed to fight the enemy within: each other. For six years they kept a lid on their internal disputes-the ego clashes, the disappointed ambitions, and the battle to control the Obama brand. Everything was out of public view and under wraps. They called their style No Drama Obama, and the phrase matched the mood of the candidate. But it was never completely true.
In 2008 they found a way around their rivalries. Four years later, their hostilities threatened to undermine the reelection of a president at a time when most voters were deeply unhappy and ready for change.
Drawing on unrivaled access to the key characters, The Message tells the inside story of the Mad Men-the marketers, message-shapers, and admakers-who held the Obama presidency in their hands.
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Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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Hello! Ria Christie Collections is an online venture that was initially set up in 2012 to sell books. We do not have a physical high street store. We are professional online booksellers. We only sell brand new books in perfect condition that we source from various suppliers and the publishers. Primarily, our aim is to provide an excellent service to all our customers. We always work as a team to achieve this. Our other objectives are to: 1. Ensure that all our products reach their destination quickly in a safe and secure manner 2. Answer to all our customer queries within 24 hours 3. Ensure that our customers are happy with their purchases 4. Provide all the items at a competitive price 5. Always listen to our customers Ria Christie Collections is not a registered company. It is a Sole Trader venture. Other key information is shown below: Contact Person Name: Rakesh Luchmun (Mr) Storefront Name: Ria Christie Collections Place of Establishment Address: Suite B; ARUN House; ARUN Building Arundel Road Uxbridge UB8 2RR United Kingdom E-Mail Address: riachristie@hotmail.co.uk VAT Number: GB 160 5650 25 We always work hard and aim to comply with all of Abebooks Policies. If you have any issues, please do not hesitate to write to us whether before or after a purchase. We promise to reply to you promptly and, in any case, within 24 hours. Thank you kindly! Yours sincerely Mr Rakesh Luchmun (Founder) and the Ria Christie Collections Team…
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