Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners

If you have products or services to sell, how do you get started?

The 3 M’s of marketing — mission, market, and message — are timeless principles that should inform every part of your strategy to connect with potential customers. Marketing is about creating relationships, and relationships begin with shared values — but you can’t communicate your values if you haven’t clearly defined them. Mission, Market, Message teaches you how to identify the key objectives of your business, target those who would be most interested in your offer, and communicate your offer to them in a clear, compelling way.

Written by a professional copywriter who has helped business owners sell millions of dollars worth of products online, this book walks you through the essentials of marketing and provides unique tools for positioning your products and services. You don’t have pinball from one tactic to the next without an understanding of what’s actually effective (or why!) — and you certainly don’t have to waste valuable time and marketing dollars on half-baked strategies. With your values determined, your market pinpointed, and your message polished, you’ll be able to attract customers from the heart of your business — no gimmicks, no manipulation. If you feel like marketing is a chore, or you have no idea where to start, this book is exactly what you need.