Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Mobile Marketing : The Message Revolution- Lessons from Global Brand Leaders on How to Make a Success of the Mobile Channel
Publisher: Kogan Page, Limited
Publication Date: 2002
Language: English
ISBN 10: 0749437987
ISBN 13: 9780749437985
Binding: Soft cover
Condition: Very Good
Weight: 1.468 pounds

About this title

Synopsis

Mobile marketing (using SMS - the short messaging service to send text messages via mobile phones) is emerging as a direct and powerful way to communicate with customers. Although text messaging originated as a teen trend, it has now gained mainstream appeal. Indeed, banks, insurance companies and television stations have all used mobile marketing campaigns to build relationships with older mobile users.

About the Author

Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

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