Moderating Focus Groups

Krueger Richard A.

ISBN 10: 0761908218 / ISBN 13: 9780761908210

Published by Sage Publications, 1997

About this Item

Print on Demand pp. 136 66:B&W 7 x 10 in or 254 x 178 mm Perfect Bound on White w/Gloss Lam.

Seller Inventory # 8334659

Bibliographic Details

• Title: Moderating Focus Groups
• Publisher: Sage Publications
• Publication Date: 1997
• Language: English
• ISBN 10: 0761908218
• ISBN 13: 9780761908210
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.