Moderating Focus Groups: A Practical Guide for Group Facilitation
Language: English
Published by SAGE PUBN, 1999
- Softcover
- New
Seller: moluna, Greven, Germanymoluna
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a ti.
Seller Inventory # 594967474
- Title
- Moderating Focus Groups: A Practical Guide for Group Facilitation
- Author
- Greenbaum, Thomas L.
- Publisher
- SAGE PUBN
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761920447
- ISBN 13
- 9780761920441
"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly thinking, ′Wow, he′s smart. I wish I thought of that. He′s the best.′"
--George Scribner, Research Manager, Organic Inc.
"Dynamic, entertaining, and armed with information on new drugs and medical techniques that would challenge the knowledge of most physicians, Tom Greenbaum presides over an attentive yet relaxed group of medical specialists anxious to share their opinions and prejudices with this most charming of focus group moderators. Serving as a polished master of ceremonies, Mr. Greenbaum is able to work with the many individual styles of his physician panel and at the conclusion, leaves one with the sense of having participated in something important."
--Alan H. Richman, M.D., Chairman, Department of Radiology of Norwalk Hospital
"Tom Greenbaum is a highly effective moderator who has the special ability to quickly learn any subject matter and can conduct groups with expert knowledge. From the discussion guide to the final report, Tom works with speed and accuracy."
--Mark Alfonso, V. P. of Marketing, The Purdue Frederick Company
"Tom is one of the most competent and intuitive moderators I have ever worked with: not only does he have an impeccable understanding of the technical skills necessary for a successful moderator, he also has a unique and uncanny ability to foster and capitalize on the internal dynamics of any group."
--Joseph A. Ciaralli, The Prudential Insurance Company of America
"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need to either live with the guru for a year or read his books."
--Dave Quincy, Clarion Marketing and Communications
The entire range of facilitation techniques is covered in this comprehensive handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes a wealth of advanced techniques not found in other books on focus group research (on managing group dynamics, energizing a tired group, and digging deeper into the minds of participants.) Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services. While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from reading this book because it will provide them with valuable insights on how to evaluate their moderators′ work.
"Synopsis" may belong to another edition of this title.
About the Author
He begun his career at Procter & Gamble in the Paper Products Division. Then he worked for Church & Dwight (Arm & Hammer) before entering the marketing and sales consulting business in 1973. He has spent more than 40 years working for clients in a variety of marketing research, strategic marketing, sales and promotion areas.
He is a graduate of Lafayette College and has an MBA from Columbia University.
Tom was an adjunct professor of Marketing at the Stern Graduate School of Business for four years teaching classes in qualitative research.
"About the title" may belong to another edition of this title.
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Greven, Germany 48268
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Instructions for revocation
Revocation right
You have the right to revoke this contract within one month without specifying any reasons.
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Specimen - revocation form
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To Moluna GmbH, Münsterstr. 105, 48268 Greven, Fax number: 02571/5 69 89 30, Email address: abe@moluna.de :
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I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
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(3) The provisions of the UN Convention on Contracts for the International Sale of Goods are explicitly inapplicable.
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Moluna GmbH
Engberdingdamm 27
48268 Greven
Germany
Telephone: 02571/5698933
E-Mail: abe@moluna.de
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The technical steps associated with the conclusion of the contract, the contract conclusion itself and the correction options are executed in accordance to the regulations "conclusion of the contract" in our standard business terms (part I.).
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If you are a businessman, the delivery and shipping operations take place at your own risk.
- Statutory warranty right
Liability for defects is governed by the “Warranty” provisions in our General Terms and Conditions of Business (Part I).
last update: 01.01.2022
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last update: 10.01.2022