Modern Competitive Analysis
Language: English
Published by Oxford University Press, 1994
- Hardcover
- Used
Seller: More Than Words, Waltham, MA, U.S.A.More Than Words
AbeBooks seller since November 30, 2010
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- Title
- Modern Competitive Analysis
- Author
- Oster, Sharon M.
- Publisher
- Oxford University Press
- Publication year
- 1994
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 019507579X
- ISBN 13
- 9780195075793
- Edition
- 2nd Edition
The second edition of Modern Competitive Analysis presents an even more up-to-date examination of management strategy, integrating a wide spectrum of ideas from a number of diverse fields. It includes more material on organizational behavior and global/international strategies, as well as a longer list of case studies. Unusually broad in scope, with many examples from large and small companies, service firms, manufacturers, foreign and American organizations, as well as non-profit corporations, the book emphasizes an economic approach to strategic planning, using some of the most recent theories to illuminate situations faced by businesses today. Covering new and important areas in economics not treated in other management and strategic planning books, and couched in clear terms that make these concepts especially accessible, odern Competitive Analysis is a fundamental resource to the managers of today and tomorrow.
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More Than Words
Waltham, MA, U.S.A.
AbeBooks seller since November 30, 2010
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