The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lyin ; 9781492180746 ; 1492180742

Fitzpatrick, Rob

ISBN 10: 1492180742 / ISBN 13: 9781492180746

Published by CreateSpace Independent Publishing Platform, 2013

About this Item

Limited Copies Available - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.

Seller Inventory # 1492180742N

Bibliographic Details

• Title: The Mom Test: How To Talk To Customers & Learn If Your Business Is A Good Idea When Everyone Is Lyin ; 9781492180746 ; 1492180742
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2013
• Language: English
• ISBN 10: 1492180742
• ISBN 13: 9781492180746
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

About the Author

Rob is a tech entrepreneur of 10 years, obsessed with the question of how to get better information from customers before we've committed to building everything. Originally a programmer far more comfortable behind a screen than in a meeting, he was forced into figuring out enterprise sales at his first startup, where he learned that it's not as straightforward as the books tend to claim. He's raised funding from YCombinator and other top investors in the US & UK, has built products used by brands like Sony and MTV, and has bootstrapped profitable businesses with not outside investment. Over the past few years, he's also worked with thousands of other entrepreneurs and investors to help them learn the same skills and lessons that were originally so difficult to discover.