Motivation: Spark Initiative. Inspire Action. Achieve Your Goal.

Create what your customers want!

Motivation is one of the most critical drivers in personal and business success. Why? Because, without motivation, nothing gets done. Motivation is a book for doers—and for those who want to be doers. It teaches you how to envision an outcome, define goals, and communicate objectives in a way that drives people to accomplish them. Inside you’ll learn:

*Which popular methods of motivation do (and don’t) work
*How to define personal and professional goals in a way that is inspiring
*How to recover lost motivation in yourself and in others

Motivation outlines the process of motivation and, most importantly, how to apply it to your business and your life.

Tom Gorman has written or collaborated on more than fifteen business books and his articles have appeared in Business Marketing magazine and the New York Sunday Times. He holds an MBA from New York University's Stern School of Business. Prior to becoming a full-time author, Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant. He lives in Boston.