Multicultural Public Relations: A Social-Interpretive Approach (Communicating Effectively in Multicultural Contexts)

Banks, Stephen P.

ISBN 10: 0803948417 / ISBN 13: 9780803948419

Published by SAGE Publications, Inc, 1995

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Bibliographic Details

• Title: Multicultural Public Relations: A Social-Interpretive Approach (Communicating Effectively in Multicultural Contexts)
• Publisher: SAGE Publications, Inc
• Publication Date: 1995
• Language: English
• ISBN 10: 0803948417
• ISBN 13: 9780803948419
• Binding: Soft cover
• Condition: New

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Synopsis

Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.