Multimodal Discourse
Gunther Kress, Theo Van Leeuwen
Sold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since June 11, 2025
New - Soft cover
Condition: New
Quantity: Over 20 available
Add to basketSold by Rarewaves.com USA, London, LONDO, United Kingdom
AbeBooks Seller since June 11, 2025
Condition: New
Quantity: Over 20 available
Add to basketMultimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, colour and language.
Seller Inventory # LU-9780340608777
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
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