Multimodal Discourse : The Modes and Media of Contemporary Communication

Kress, Gunther, van Leeuwen, Theo

ISBN 10: 0340608773 / ISBN 13: 9780340608777

Published by Hachette Learning, 2001

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16260375

Bibliographic Details

Title: Multimodal Discourse : The Modes and Media ...

Publisher: Hachette Learning

Publication Date: 2001

Binding: Soft cover

Condition: Good

About this title

Synopsis:

Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

About the Author:

Gunther Kress, Institute of Education, University of London, UK Theo Van Leeuwen, Faculty of Humanities and Social Sciences, University of Technology Sydney, Australia