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Bibliographic Details

Title: Multivariate Data Analysis (International Edition)
Publisher: Pearson 01/04/1998
Publication Date: 1998
Language: English
ISBN 10: 0139305874
ISBN 13: 9780139305870
Binding: Soft cover
Edition: 5th or later Edition
Condition: Very Good

About this title

Synopsis

For graduate-level courses in Marketing Research, Research Design and Data Analysis . Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis greatly reduces the amount of statistical notation and terminology used while focusing instead on the fundamental concepts that affect the use of specific techniques.

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