Multivariate Data Analysis

Tatham, Ronald L., Babin, Barry J., Anderson, Rolph E., Hair, Joseph F., Jr., Black, William C.

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ISBN 10: 0130329290 ISBN 13: 9780130329295
Published by Pearson Education, Limited, 2005
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Synopsis:

For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.

From the Back Cover: Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.

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Bibliographic Details

Title: Multivariate Data Analysis
Publisher: Pearson Education, Limited
Publication Date: 2005
Binding: Hardcover
Condition: Very Good

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