MyLab Marketing with Pearson EText -- Access Card -- for Marketing : Real People, Real Choices
Marshall, Greg W., Solomon, Michael R., Stuart, Elnora W.
ISBN 10: 013217684X ISBN 13: 9780132176842
Published by Pearson Education, Limited, 2011
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 19146236-6
Synopsis:
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
About the Author: Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
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Bibliographic Details
Title: MyLab Marketing with Pearson EText -- Access...
Publisher: Pearson Education, Limited
Publication Date: 2011
Binding: Soft cover
Condition: Good