This Naked Mind: Nicotine: The Science-Based Method to Reclaim Your Health and Take Control Easily

A breakthrough solution from the author of This Naked Mind and the author of Alcohol Explained, to shift your mindset and help you quit smoking and vaping for good.

Tobacco is bad for us; that’s a given. But even though you may know the negative health effects, nicotine’s hold is strong, subconscious, and emotional: It tastes good, it’s a companion when you’re alone, and it can be a shield against stress. What if none of these things were true, though? What if nicotine actually tasted bad and didn’t make you less lonely? What if it didn’t relax you? It may seem hard to believe, and it’s okay to be skeptical, but coming to a new mindset about smoking and vaping is the key to quitting.

In This Naked Mind: Nicotine, Annie Grace and William Porter combine their trusted approaches to overcoming problem drinking—science-backed, habit-breaking systems that have worked for thousands—to vanquish tobacco addiction. Grace and Porter uncover the subconscious beliefs about smoking and vaping that keep us addicted to it despite its well-known costs. With thought-provoking questions and exercises that will spark clarity, this essential book will help you jump-start your no-smoking journey easily and heal your brain and body.

Annie Grace is the author of This Naked Mind, The Alcohol Experiment, and This Naked Mind: Nicotine as well as the founder of the This Naked Mind online community and the This Naked Mind companion app. Grace lives happily alcohol-free with her husband and three children in the Colorado mountains.
William Porter is the author of Alcohol Explained, Diet and Fitness Explained, and Nicotine Explained. He lives with his wife and two children in West London, where he works as a lawyer.