Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
Language: English
Published by Igi Global Scientific Publishing, 2017
- Hardcover
- New
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- Title
- Narrative Advertising Models and Conceptualization in the Digital Age (Advances in Marketing, Customer Relationship Management, and Services)
- Author
- Yilmaz, Recep
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2017
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1522523731
- ISBN 13
- 9781522523734
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--
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About the Author
Recep Yilmaz, Ondokuz Mayis University, Turkey.
"About the title" may belong to another edition of this title.
California Books
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