Ancien livre de biblioth�que avec �quipements. Edition 2006. Ammareal reverse jusqu'� 15% du prix net de cet article � des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

Title: National Image and Competitive Advantage: The Theory and Practice of Place Branding
Publisher: CBS Press
Publication Date: 2006
Language: English
ISBN 10: 8763001721
ISBN 13: 9788763001724
Binding: Softcover
Edition: 2nd Edition
Condition: Tr�s bon

About this title

Synopsis

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "

Review

This second edition brings Jaffe and Nebenzahl's research bang up-to-date, with important additions ... --Jack Yan, CEO, Jack Yan & Associates

I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada

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Store Description

English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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