Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)). This item is unavailable.
Language: English
Published by Business Science Reference, 2017
- Hardcover
- Used
Seller: Mispah books, Redhill, Surrey, United KingdomMispah books
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Hardcover
Condition: Used - Very good
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Item description from seller
Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.
Seller Inventory # ERICA82915225483436
- Title
- Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
- Author
- de Sousa, Joana Coutinho
- Publisher
- Business Science Reference
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Book Type
- book
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1522548343
- ISBN 13
- 9781522548348
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance of big data processing in this science"--
"Synopsis" may belong to another edition of this title.
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