The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Language: English
Published by Irwin Professional Pub, 1994
- Hardcover
- New
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.SHIMEDIA
4-star seller
AbeBooks seller since June 30, 2024
Hardcover
Condition: New
US$ 65.99
Free Shipping
Ships within U.S.A.
Quantity: 1 available
Add to basketFree 30-day returns
Item description from seller
Satisfaction Guaranteed or your money back.
Seller Inventory # 1556238096
- Title
- The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
- Author
- Associates, David Shepard
- Publisher
- Irwin Professional Pub
- Publication year
- 1994
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1556238096
- ISBN 13
- 9781556238093
- Edition
- 2nd Edition
The New Direct Marketing teaches how to conduct, analyze, use, and evaluate the information in a marketing database to build sales and profits. It shows how to cost-effectively acquire the data needed to identify and profile the best customers and prospects. This second edition of the direct marketer's essential resource reflects the advances in database technologies over the last three years and offers new information about: client-server systems and PC systems, as well as traditional mainframe systems; EDA (Explatory Data Analysis), as well as tips for handling many real-life data processing and management issues that arise when practical models are implemented in a rapidly changing business environment; the wide range of products and services offered by data vendors and software suppliers.
"Synopsis" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 5 to 14 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 14.00 |
Payment methods
Specialty
Science Fiction, Fantasy, etcSeller's business information
SHIMEDIA
NY, U.S.A.