The New Influencers: A Marketer's Guide to the New Social Media
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Language: English
Published by Linden Publishing, 2007
- Hardcover
- Used
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- Title
- The New Influencers: A Marketer's Guide to the New Social Media
- Author
- Gillin, Paul
- Publisher
- Linden Publishing
- Publication year
- 2007
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1884956653
- ISBN 13
- 9781884956652
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
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About the Author
Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership, including positions as editor-in-chief of Computerworld and TechTarget. He is principal of Paul Gillin Communications, a marketing firm specializing in technology and new media.
"About the title" may belong to another edition of this title.
New Legacy Books
Annandale, NJ, U.S.A.
5-star seller
AbeBooks seller since March 3, 2017
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