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Bibliographic Details

Title: The New Influencers: A Marketer's Guide to the New Social Media
Publisher: Linden Publishing
Publication Date: 2007
Language: English
ISBN 10: 1884956653
ISBN 13: 9781884956652
Binding: Hardcover
Condition: Good

About this title

Synopsis

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

About the Author

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership, including positions as editor-in-chief of Computerworld and TechTarget. He is principal of Paul Gillin Communications, a marketing firm specializing in technology and new media.

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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, caf�, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

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