The New Penguin Dictionary of Business (Penguin Reference Books)

Clearly written, with up-to-the-minute information and packed with practical and relevant examples, The New Penguin Dictionary of Business is the perfect book for anyone-whether student or working professional-who needs to know the latest jargon in the field.

Graham Bannock is chair of Bannock Consulting and co-author of The Penguin Dictionary of Economics.

Evan Davis is the BBC's economics editor.

Paul Trott is a senior lecturer at the University of Portsmouth.

Mark Uncles is head of the school of marketing at the University of New South Wales in Australia.

Mark Uncles is a Professor of Marketing, and Head, School of Marketing, University of New South Wales.