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New Service Development and Innovation in the New Economy

Edvardsson, Bo; Gustafsson, Anders; Johnson, Michael D.; Sanden, Bodil

2 ratings by Goodreads
ISBN 10: 9144015593 / ISBN 13: 9789144015590
Published by Studentlitteratur, 2000
Used Condition: Fair Soft cover
From Premium Classics (Chemung, NY, U.S.A.)

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About this Item

PAGES- text-markings and notes on several pages, name written inside front; minor bends, minor tear on one page; outside edge has minor smudges, interior has slight stains at few places, clean overall. COVER- medium wear including rubwear (with associated fading), bends, edgewear, no tears; slight stains, clean overall. 200+ pgs. Not ex-library. Bookseller Inventory # 009226

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Bibliographic Details

Title: New Service Development and Innovation in ...

Publisher: Studentlitteratur

Publication Date: 2000

Binding: Soft cover

Book Condition: Fair

Book Type: Book

About this title


Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services.

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