Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 3613135-20

Contact seller

Report this item

Bibliographic Details

Title: Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out
Publisher: HarperCollins Publishers
Publication Date: 1996
Language: English
ISBN 10: 0887308015
ISBN 13: 9780887308017
Binding: Soft cover
Edition: Reprint.
Condition: Very Good
Weight: 0.752 pounds

About this title

Synopsis

Describes the advantages of targeting services towards a specific market, tells how to focus on the customer's needs, and suggests marketing strategies

Reviews

About the Author:

Dr. Lynda C. Falkenstein learned about the importance of distinguishing yourself from everyone else by working with scores of organizations and individual entrepreneurs all seeking the same golden ring: success, profits, and happiness. Known as "The Consultant's Consultant," Dr. Falkenstein's business seminars have been presented coast to coast and attended by more than 50,000 people. She is the author of several other important publications, including Consulting for Fun and Profit, Don't Retire: Reformat!, and Starting Your Own Business. Her "Niche Doctor" and "Consulting to Professionals" columns have appeared in respected papers nationwide.

Many companies have been able to succeed by "niche marketing" --that is, concentrating on a small or unique segment of the market that has been overlooked or ill-served by larger companies. Falkenstein's own specialty has been conducting seminars on how to do just that, from which she has already sold more than 70,000 copies of this previously self-published work. Now revised and updated for a larger market and filled with exercises and work sheets, her guide sets out a nine-step process for finding and taking advantage of one's own niche. David Rouse

"About this title" may belong to another edition of this title.

Store Description

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

Visit Seller's Storefront

Seller's business information

Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

Sale & Shipping Terms

Terms of Sale

Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Abebooks contact seller options before proceeding with the return.Please keep in mind that because we deal mostl...

More Information

Shipping Terms

Please allow 1-2 business days for order fulfillment.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	3 to 5 business days
First item	US$ 0.00	US$ 13.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.