Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out
Language: English
Published by HarperCollins Publishers, 1996
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
US$ 7.15
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 3613135-20
- Title
- Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out
- Author
- Falkenstein, Lynda
- Publisher
- HarperCollins Publishers
- Publication year
- 1996
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0887308015
- ISBN 13
- 9780887308017
- Edition
- Reprint.
- Item weight
- 0.752 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
Reviews
Dr. Lynda C. Falkenstein learned about the importance of distinguishing yourself from everyone else by working with scores of organizations and individual entrepreneurs all seeking the same golden ring: success, profits, and happiness. Known as "The Consultant's Consultant," Dr. Falkenstein's business seminars have been presented coast to coast and attended by more than 50,000 people. She is the author of several other important publications, including Consulting for Fun and Profit, Don't Retire: Reformat!, and Starting Your Own Business. Her "Niche Doctor" and "Consulting to Professionals" columns have appeared in respected papers nationwide.
Many companies have been able to succeed by "niche marketing" --that is, concentrating on a small or unique segment of the market that has been overlooked or ill-served by larger companies. Falkenstein's own specialty has been conducting seminars on how to do just that, from which she has already sold more than 70,000 copies of this previously self-published work. Now revised and updated for a larger market and filled with exercises and work sheets, her guide sets out a nine-step process for finding and taking advantage of one's own niche. David Rouse
"About the title" may belong to another edition of this title.
Better World Books: West
Reno, NV, U.S.A.
AbeBooks seller since March 14, 2016
Shipping rates within U.S.A.
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Store description
Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
Seller's business information
Better World Books Marketplace, Inc.
55742 Currant Road
Mishawaka, IN U.S.A. 46545
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