Inside Nudging: Implementing Behavioral Science Initiatives

Shu, Steve

ISBN 10: 153278080X / ISBN 13: 9781532780806

Published by CreateSpace Independent Publishing Platform, 2016

About this Item

The book has minor edge wear, slight rubbing, and faint fading. Otherwise, it is clean, crisp, and unmarked. Seller Inventory # 1000419

Bibliographic Details

Title: Inside Nudging: Implementing Behavioral ...

Publisher: CreateSpace Independent Publishing Platform

Publication Date: 2016

Binding: Paperback

Condition: Very Good

About this title

Synopsis:

Inside Nudging is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, and advancement of existing organizations. Companies need to develop grit - the ability and fortitude to succeed. The book introduces the Behavioral GRIT framework and covers key takeaways in leading an organization that implements behavioral science. Behavioral GRIT stands for the business functions related to Goals, Research, Innovation, and Testing.
The chapters are complemented by an appendix which covers ideas to introduce behavioral science initiatives. I argue that first a company needs to identify its goals and identify what type of predominant organization model it wants to pursue. There are five predominant organizational models I've seen. I also offer that a company should consider a number of implementation elements that may play a role during execution. Example elements include an advisory board and a behavioral science officer.
Note that the purpose of this book is not to teach people about behavioral science; there are many other books out there for those purposes. That said, Inside Nudging introduces some behavioral science concepts to provide context and help develop a common language between management professionals and scientists.
I see the application of behavioral science as still being in the early adoption phase. Many companies will benefit if they take time to develop the right approach. I hope Inside Nudging helps you with your journey.
Stephen Shu
Praise for Inside Nudging at InsideNudging.com

About the Author:

Steve Shu provides management consulting and business development services. He specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. Steve has held a number consulting and management roles at Allscripts, Allianz Global Investors Center for Behavioral Finance, Digitai (a behavioral economics consultancy), Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. Steve has also been an Assistant Professor in the business school at Irvine University and an Account Director for the Taproot Foundation. Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University.

Steve is author of Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.