Title: By the Numbers - Using Facts and Figures to Get Your Projects, Plans and Ideas Approved
Publisher: Amacom Books
Publication Date: 2000
Language: English
ISBN 10: 0814404995
ISBN 13: 9780814404997
Binding: Soft cover
Condition: New

About this title

Synopsis

Great ideas don't simply sell themselves. They have to be backed up by numbers--initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their right mind will give the go-ahead--or fork over any funding.

BY THE NUMBERS is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how to:

* Gather all the information, facts, and figures needed to win approval for their plan * Create a compelling business case tailored to best represent their idea * Make the numbers work for them, and more.

But that's not all. BY THE NUMBERS also advises readers on the "people" side of selling their idea--detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.

About the Author

Joseph McLeary (Palm Beach, FL) is the former chairman of the board and CEO of Midland Financial Group. Richard Haasnoot (Glendale, AZ) is a personal coach with 26 years of marketing experience as a senior executive. Joyce McLeary (Palm Beach, FL) is a consultant specializing in career assessment and planning. Susan Drake (Memphis, TN) is the founder of Spellbinders, Inc., and a communications professional.

"About this title" may belong to another edition of this title.

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