Title: The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
Publisher: Palgrave Macmillan
Publication Date: 2010
Language: English
ISBN 10: 0230103723
ISBN 13: 9780230103726
Binding: Hardcover
Condition: New

About this title

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

About the Author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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