Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Richard C. Ling, Walter E. Goddard

ISBN 10: 0471132276 / ISBN 13: 9780471132271

Published by Wiley, 1989

About this Item

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction. Please note the image in this listing is a stock photo and may not match the covers of the actual item.

Seller Inventory # 123532226

Bibliographic Details

• Title: Orchestrating Success: Improve Control of the Business with Sales & Operations Planning
• Publisher: Wiley
• Publication Date: 1989
• Language: English
• ISBN 10: 0471132276
• ISBN 13: 9780471132271
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Very Good
• Book Type: Book

About this title

Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.