The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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Bibliographic Details

Title: Orchestrating Success : Improve Control of the Business with Sales and Operations Planning
Publisher: Wiley
Publication Date: 1992
Language: English
ISBN 10: 0471132276
ISBN 13: 9780471132271
Binding: Hardback
Condition: Good

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Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

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